Thursday, April 22, 2010

Trip to Sophie Martin

We are assigned to do a special task: to be members of the Sophie Martin Club. Me and my good friend SA travel all the way from Makati to Shaw Mandaluyong where their head office is located at around 3:00PM.

Upon entering the store bags, wallets and make-up will welcome you. By the way I would like to congratulate the management for having such a customer focused enironment that they have down there - from guard to the cashier. 3 claps for you guys.

The welcome pack to new members are made up of high quality materials. The brochure is printed with a crisp pictures, perfect if you are presenting it to clients. The Marketing Strategy Manual is clear and concise. The freebies are not that exciting but it also counts.

Everything about this company is branding, they presented themselves so well that they forgot to check the quality of their products. I am a bagaholic but I would not dare to buy something fro this shop. They might argue that they use quality materials but th products would speak for itself. We check on the cosmetics, darn I would not dare to use it. It's strong scent would be equally describe as a kiddy eraser full of lead content. The brochures are strategically choreographed that it was too good compared to the end product.

My rating for this brand: Not worth a try

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